The KwaZulu-Natal Tourism and Film Authority is responsible for marketing and promoting the tourism and audio-visual industries, facilitating sector development, creating sustainable growth and job opportunities, and addressing historical imbalances in infrastructure, skills and resource distribution. This aligns with the Authority’s mission to initiate, facilitate, coordinate and implement strategic tourism marketing and demand-driven tourism development programmes; to grow tourism, transformation of the province’s tourism sector and provide economic benefits to all stakeholders.