The Honourable Minister of Tourism Patricia de Lille hosted the Official Africa's Travel Indaba media launch at the Moses Mabhida in Durban. The Africa's Travel Indaba is one of the largest trade shows set to take place between 12 -15 May 2025 at the International Convention Centre in Durban.

The purpose of the media launch was to announce the trade show, align stakeholders with its goals, and highlight projects that support the expansion and advancement of Africa's tourism sector.

The Honourable Minister in her speech, she unpacked the theme for the trade show. “To speak of “Unlimited Africa” is to believe in an Africa unbound by stereotype, unhindered by the past, and unleashed in its full potential. It means imagining a continent where tourism is not just about visitors but about value. Not just about destinations, but about dignity. Not just about business, but about belonging. It means seeing ourselves not through the lens of others, but through our own proud, radiant perspective – and reflecting that to the world”.